Statement of the Board of Directors of Blom ASA in connection with the mandatory offer put forward by Merckx AS

STATEMENT OF THE BOARD OF DIRECTORS OF BLOM ASA 
PURSUANT TO SECTION 6-16 OF THE NORWEGIAN SECURITIES 
TRADING ACT IN CONNECTION WITH THE MANDATORY OFFER 
PUTFORWARD BY MERCKX AS. 

1 	BACKGROUND

In a stock exchange announcement dated 19 August 2013 
Merckx AS ("Merckx" or the "Offeror) announced that 
they had acquired 36.45% of the shares in Blom ASA 
("Blom" or "the Company") at a price of NOK 0.10 per 
share and would make a mandatory offer for the 
remaining shares in Blom. 

On 18 September 2013 Merckx AS published an offer 
document (the "Offer Document") and launched a 
mandatory offer to purchase all shares in Blom not 
already owned by Merckx at a price of NOK 0.10 per 
share (the "Offer"). The Offer has been approved by 
Oslo Børs pursuant to section 6-14(1) of the 
Norwegian  Securities Trading Act. 

ABG Sundal Collier Norge ASA is acting (solely) as 
receiving agent for Merckx in relation to the Offer. 
Tenden Advokatfirma ANS is acting as legal advisor to 
Merckx in relation to the Offer. The offer period is 
from and including 19 September 2013 to and including 
17 October 2013 at 16:30 (CET). 

The Offer Document has been sent to the shareholders 
in Blom (as registered in VPS on 18 September 2013). 
The Offer Document can also be obtained by from ABG 
Sundal  Collier Norge ASA 
(www.abgsc.no/Content/Transaction-documents/).

The board of directors of the Company has prepared 
this statement in connection with the Offer pursuant 
to and in accordance with section 6-16 of the 
Securities Trading Act.

2 THE BOARD OF DIRECTORS' ASSESSMENT OF THE OFFER

2.1 Impact on the Company and its employees

Pursuant to the Offer Document, the completion of 
this Offer will not in itself have any legal, 
economic or other work related consequences for 
Blom's employees.  According to the Offer Document, 
Merckx does not plan to make any changes to the 
Company's workforce or other changes that would have 
legal, economic or work-related consequences for the 
Company following the completion of this Offer. The 
Offer Document states that to the extent that changes 
are identified that may affect the employees of Blom 
following completion of this Offer, any such change 
will be communicated to the employees and implemented 
in accordance with applicable laws and agreements.

According to the Offer Document, Merckx will honor 
all existing notice and severance arrangements with 
Blom employees following the completion of this 
Offer. No members of Blom's board of directors or 
management will receive special favorable terms or 
advantages (or prospects of such) in connection with 
the Offer. Merckx states in the Offer Document that 
it intends to initiate discussions with the 
management of Blom relating to remuneration policy 
and incentive schemes. This may include the 
introduction of co-ownership in Blom for members of 
the senior management. 

If Merckx, as a result of the Offer or otherwise 
(including the proposed conversion of bond loans into 
shares as described in Section 4.3 ("Share Capital 
and Shareholders")) becomes the holder of more than 
90% of shares in Blom issued at such time and a 
corresponding part of the votes, then Merckx will 
have the right (and each remaining shareholder in 
Blom will have the right to require Merckx) to 
initiate a Compulsory Acquisition of remaining shares 
in Blom not owned by Merckx, pursuant to section 4-25 
of the Norwegian Public Limited Companies Act and 
section 6-22 of the Norwegian Securities Trading Act. 
If Merckx no longer considers the listing of Blom 
appropriate following completion of this Offer or 
otherwise (including the proposed conversion of bond 
loans into shares as described in Section 4.3 ("Share 
Capital and Shareholders")), Merckx has stated in the 
Offer Document that it reserves the right to propose 
to the general meeting of Blom to apply to Oslo Stock 
Exchange for de-listing of the shares in Blom from 
Oslo Stock Exchange.

Based on the information in the Offer Document 
(including the information referred to above) it is 
not expected significant changes to the Company and 
its operations and strategy. However, the board of 
directors has no basis to further assess the scope, 
nature or significance of the effects of any such 
changes on the Company's interests.

The board of directors has not received any separate 
statement from the Company's employees on the effects 
of the Offer on employment.

2.2 Evaluation of the Offer Price

The offer price is NOK 0.10 per share in the Company, 
which will be settled in cash. The offer price is 
equal to the price the Offeror paid for 36.45% of the 
shares in the Company, shares which were bought from 
large, professional institutional investors.  

The Company has for a relatively long period not been 
able to service the maturity structure of its bond 
debt. The main liquidity risk of the company was 
until the decision of the bondholder meetings on 19 
September 2013, that the company would be unable to 
find a lasting and final solution to the company's 
debt maturing in September. The solution is, assuming 
approval from the General Assembly in Blom 27 
September 2013, that all bond debt amounting to NOK 
97,336,716.10 is converted to equity in the Company 
at a share price of NOK 0.10, which consequently 
gives 973,367,610 new shares valued at a price of NOK 
0.10 per share in addition to the 33,697,725 shares 
outstanding in the Company as of today.

The board of directors has prior to the Offer from 
Merckx diligently and extensively carried out a 
strategic and operational review in order to make the 
Company able to serve the maturity structure of its 
debt. Such efforts have comprised e.g. streamlining 
operations, cutting further costs, achieving 
prolongation on the maturity structure of its debt, 
further scaling down of operations by way of 
withdrawal from selected markets and sale of certain 
assets as well as exploring various strategic options 
and working actively towards potential industrial and 
financial investors.

The bondholders left the Company with the firm 
impression that they were not willing to prolong the 
maturity schedule further. Within the time frame 
available, the company was not able to implement 
sufficient operational measures to improve the cash 
flow to the extent required to service the debt. 
Further, no other options, neither industrial nor 
financial based, have proved to be realistic in order 
to solve the financial challenges of the Company.

Given the extensive and diligent process the board of 
directors, in agreement with its major shareholders 
and the Company's lenders, and in close co-operation 
with the Company's management and advisers, has 
carried out prior to the Offer, the board considers 
that the Offer and the contemplated debt conversion 
represent  the best outcome available to the 
Company.  In light of this the board has considered 
that it is not necessary to obtain an external 
fairness opinion in relation to the Offer and hence 
deviates from the recommendation of NUES Section 14 
solely in this topic.

Based inter alia on the above, the board of directors 
is of the opinion that the offer price reflects a 
fair value to the shareholders.

3 	CONCLUSION

Based on an overall assessment of the factors set out 
above, the board of directors is of the opinion that 
the offer price reflects a fair value to the 
shareholders.

The board of directors has, however, noted that the 
shares of Blom are currently trading at a higher 
price than NOK 0.10 at the Oslo Stock Exchange. To 
the extent that any investors are willing to pay 
above NOK 0.10 per share, the board would recommend 
the shareholders to consider such option.

Oslo, 25 September 2013